Hulu's First Upfront Attracts Attention, Attendees

Digital TV Service announces new project from Seth Meyers, more

Among Smash star Megan Hilty singing during the presentation, the incredible lines to get in the door and a Parkour demonstration, you could be forgiven for forgetting that Hulu's upfront also told media buyers what exactly it had been doing with the $420 million in gross revenue it's pulled down between the beginning of 2011 and Q1 of 2012.

Specifically, they've been investing in quite a bit of original programming.

GI Spy

Candid Photos from the Video Game Industry

Bertz managed to catch up with DICE president Martin Rae during this year's summit in Las Vegas.

Assassin's Creed scribe Corey May was also in attendance, and ready to gamble like a maniacal Bond villian.